"The Direct Selling Industry is the testament to our vision to establish the UAE as a regional hub for the Direct Selling Industry."
-H.E. Mohammed Bin Abdulaziz Al Shehi, Director General, Ministry of Economy UAE
About DSA UAE
Direct Selling Association in UAE (DSA UAE) is an association affianced in direct selling and network marketing companies engaged in the business of person-to-person selling. It is a marketing research and consultancy, and shall represent the interest of direct selling companies, and direct selling industry as whole in the UAE.
The idea to form the association was formulated in 2007 by the initiative of the founding member companies to boost the morale of direct selling in the Middle East Market, and has undergone the phases in developing a non-profitable organization. Furthermore, the intention of forming the association was endured due to the fast growth of direct selling in the Middle East market.
The desire to launch the association was due to the fact that the industry was at its infancy and was very young and immature, but has a very promising future. There has been a tremendous amount of passion amongst practitioners and public to pursue direct selling. Hence, the board has decided to work on filling the gaps between direct selling and network marketing companies and consumers. Talking about the impact and local ratio, UAE consists of 80% expatriates who chase a better future, which is why network marketing is a great match, both in lifestyle and financial rewards.
One of the milestones of the DSA in UAE is the persistence of the key players, initiating a dialogue with the UAE Government to formulate the association. During those times, a training organization has been established, since the need to educate the public practitioners about direct selling was immensely felt. Since then, hundreds of seminars, workshops and in-house training programs were conducted, strengthening the industry’s relationship with various government agencies.
In 2009, the Department of Economic Development (DED) in Dubai has given their consent to form the association. Accordingly, the DSA constitution was drafted, adapting the templates published by the Chamber of Commerce and Industry in the UAE.
In July 6, 2012, the constitution was officially signed by the six (6) founding member companies – Vestige ME, Forever Living Products Dubai, DXN Global, PM International, Mayz, and GFI, respectively. Poorya Montaseri, one of the foundations in Direct Selling business in the Middle East market, had the pleasure of spearheading and leading the process and was nominated as the Executive Director of the Association. As a tribute, Poorya has received a lifetime honorary membership status.
Since then until the present time, the board has been vigorous on fulfilling its role in the industry. It unceasingly strives in promoting the ethical standards of the direct selling business, and in educating practitioners that brings forth success in the industry.