Chairman
​Omar El Masri

Omar EL Masri is the Chairman of the DSA UAE since 2016, a successful entrepreneur who has been supporting direct selling companies for the last 7 years.

Prior to contributing to our organization, Omar has built a successful career as the Middle East as general manager and been running a big group of companies in the region having accomplished significant expertise. A dedicated and results-driven senior manager with a highly successful background in the achievement of profitable business growth through the creation and execution of successful Management, sales and marketing strategies.

Experienced in working with leading brands in the competitive retail and distribution industries with the primary focus on exceeding expectations for customer service delivery while ensuring optimum brand impact. Possesses excellent interpersonal, communication and negotiation skills and the ability to develop and maintain mutually beneficial internal and external relationships. Enjoys being part of productive team and thrives in highly pressurized and challenging working environments.

Omar obtained a big experience in the fields of beauty products, construction, food & beverage, Gyms, Beauty centers, management, training and many other businesses among other distinctions in the field. His background provides the organization with extensive experience in companies set up, products registration, Import process, distributors or customer support, having received many awards like Manager of the year, Ambassador of the year, member in the academy of marketing science in Nashville – USA.

Omar believes that DSA the proper platform and oversee the direct selling industry in the region. Omar believes that DSA is the only legitimate link between Direct selling companies, Distributors and the government in each and every country and it helps to protect the market from unethical practices.