why only direct selling members of the dsa are eligible for credibility in the market?
When a direct selling company applies for membership with the DSA UAE, they abide to strict rules and regulation as set in accordance with the WFDSA and the Code of Ethics and Practices. Our members adhere to rigorous standards after the membership has been approved by our Board, following closely the DSA guide in operating in the UAE and are constantly supervised in accordance to the agreements set forth.
are all applicant companies approved to become a member of the dsa uae?
No. DSA UAE requires an extensive set of documents for the Board to approve newly applicants, and a 6 month probationary period will be required before the full membership is granted. However, DSA UAE guides the rejected applicants on how to rectify their activities, implementations or services accordingly, so they can operate legally and eventually their membership accepted.
What if a DSA member company or direct seller violated the Code of Ethics?
If at any time a DSA member company direct seller or customer feels that the company has violated one or more provisions of the Code of Ethics, the incident should be reported to DSA’s Executive Team. The team will review the incident in question and prescribe a remedy based on their findings. DSA member companies are required to abide by all rulings made by the executive team along with the Board to maintain membership in the association.
WHAT TYPES OF PRODUCTS CAN BE PURCHASED THROUGH THE DIRECT SALES CHANNEL?
The direct selling product and service range is as diverse as all of retail. Beauty products, nutrition, cookware or e-commerce — these are only a few of the many products and services marketed through the direct sales channel. Virtually every consumer product or service can be purchased through direct selling. People who purchase through direct selling cite product quality, uniqueness and money-back guarantees as the top reasons for shopping through direct selling.
Are all direct selling companies in the United arab emirates members of Direct Selling Association?
No. DSA represents only the companies who applied for membership within its organisation . When a company commits to DSA membership, it commits to maintaining the highest ethical standards and consumer protection by adhering to the rigorous standards and policies set forth in our Code of Ethics. A direct seller with a DSA member company will receive the benefit of the company’s pledge to abide by the DSA Code of Ethics. The direct seller is encouraged to share the affiliation of the DSA member company with all their customers as DSA membership is a symbol of the highest possible business ethics.
What are the responsibilities of a direct seller within a DSA member company ?
A direct seller of a DSA member company is responsible for upholding the same high standards of business ethics the company has pledged to uphold, which are embodied in the DSA Code of Ethics. A direct seller must always:
What is the difference between direct selling and multilevel marketing?
Direct selling encompasses a variety of distribution methods; multilevel marketing is one type of distribution and compensation method. Multi-level marketing is a type of direct selling recognized by the Federal Trade Commission (US), Dubai Chamber of Commerce (UAE) and used by hundreds of companies, including some of world’s best-known consumer brands.
A direct selling company that offers a multilevel compensation plan pays its representatives/distributors based not only on one’s own product sales, but on the product sales of one’s “downline” (the people a representative/distributor has brought into the business, and, in turn, the people they have brought into the business).
It is not synonymous with pyramid schemes, illegal business operations, unless the multi-level marketing company compensates members of its salesforce primarily for recruiting new participants, instead of for selling products and services to customers.
what is a pyramid scheme?
A pyramid scheme is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, usually without any product or service being delivered. Pyramid schemes have existed for at least a century.
Most pyramid schemes take advantage of confusion between genuine businesses and complicated but convincing money making scams. The essential idea behind each scam is that the individual makes only one payment, but is promised to somehow receive exponential benefits from other people as a reward. A common example might be an offer that, for a fee, allows the victim to sell the same offer to other people. Each sale includes a fee to the original seller.
The distinguishing feature of these schemes is the fact that the product being sold has little to no intrinsic value of its own or is sold at a price out of line with its fair market value.
By definition, all pyramid schemes are illegal business operations seeking to defraud consumers. Pyramid schemes harm consumers by manipulating their salesforce to enrich company leadership at the expense of individual participants. This is accomplished by compensating members of the salesforce primarily for recruiting new participants, instead of for selling products and services to customers or purchasing them for personal use.
DSA's Code of Ethics explicitly prohibits pyramid schemes as a condition of membership and as a condition of continuation of membership. Before a direct selling company is accepted into the Association, the company’s business plans, marketing plans, websites and other assets are reviewed and evaluated. DSA takes compliance with the Code of Ethics and the consumer protection very seriously; if a member is found to be out of compliance in any area, we reserve the right to take disciplinary action up to and including expulsion. DSA and its member companies believe pyramid schemes should be prosecuted to the fullest extent of the law.
What is the difference between direct selling and direct marketing?
Direct selling is selling a product or service in either a person-to-person or party plan method. Direct marketing is catalogue sales.
What is the difference between single level and multilevel compensation plans?
Single level compensation plan means a representative/distributor is compensated based solely on one’s own product sales. In a multilevel compensation plan, representatives/distributors are compensated based not only on one’s own product sales, but on the product sales of one’s downline.
What are the main benefits of being a direct seller?
Direct selling is a highly personal industry that thrives on robust relationships between companies, independent sales representatives, consumers and suppliers. WFDSA, members DSAs and their member companies are invested in fostering trust, confidence and high standards for conduct among these groups.
what is DSA uae promise to consumer?
The Value of the DSA Code of Ethics Promises the following to Consumers:
OUR COMPANIES WILL:
• REFRAIN from engaging in deceptive or unfair sales practices.
• PROVIDE truthful and fair commentary, specifying only company-provided promises.
• PROVIDE written order forms specifying:
• Your right to cancel.
• Guarantee/warranty terms.
• PROVIDE accurate and complete product descriptions.
• PROVIDE pricing and clearly articulated payment terms.
• HONOR your request for privacy.
• DISCONTINUE a sales presentation immediately upon request
• PROVIDE contact information pertaining to the salesperson and/ or the company
• ABIDE by all legal requirements