Meet Our Team

Saleem Shajeer
​Chairperson

Saleem Shajeer is the Chairperson of DSA UAE. He has been one of the founding members of DSA UAE right from the inception. He is one among the stalwarts of direct Selling industry in the region. He is heading one of the most successful direct selling companies in the region for the past 14 years.

​Rajeev Nair
​Vice Chairperson

Visionary leader with eye for details and an aptitude to apply analytical skills in order to solve problems.
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For more than two decades he has been working in MENA region in various business sectors. He is currently supporting the MENA region for one of the most successful direct selling company for the last ten years.

Ali Shabdar
​General Secretary

Ali is the General Secretary of the DSA UAE. Prior to joining the Association in 2015, he built a successful career as a business leader and advisor having gained extensive experience and expertise in business process, government relations, policies and procedures, and marketing across a number of industries.
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​Poorya Montaseri
​Executive Director & Honorary Member

​A veteran in direct selling industry, Poorya has helped shaping the industry in the region, supporting authorities in understating different aspects of the industry, protecting companies and consumers, raising awareness, and educating the community on importance of direct selling as a viable economic force.

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​Bettina Smith
​Operations Manager

With a background in marketing, events and operations Bettina brings a wealth of knowledge and experience across various sectors including direct selling. She is in charge of the overall operations of the Association and plays a key role in the fulfillment of the Board’s vision, and growth. ​