Omar El Masri, Chairman
A successful entrepreneur, Omar has been running various businesses for the past few decades across the region. He has been supporting direct selling companies and distributors for the past 5 years.
Poorya Montaseri, Cofounder, Honorary Lifetime Member
A veteran in direct selling industry, Poorya has helped shaping the industry in the region, supporting authorities in understating different aspects of the industry, protecting companies and consumers, raising awareness, and educating the community on importance of direct selling as a viable economic force.
Amal Loring, Code Administrator
Focused on culture, emotional intelligence, and mindfulness, Amal has been supporting individuals and organizations since 1999. Amal's extensive expertise in local culture, EQ, organizational behaviour, and international affairs contributes to the DSA UAE mandate of the betterment of the community.
Ali Shabdar, General Secretary
An experienced executive with solid background in various industries, Ali brings in years of multidisciplinary and multicultural experience to the team, contributing to the mission of DSA UAE by raising awareness and keeping processes in order.
A successful entrepreneur, Omar has been running various businesses for the past few decades across the region. He has been supporting direct selling companies and distributors for the past 5 years.
Poorya Montaseri, Cofounder, Honorary Lifetime Member
A veteran in direct selling industry, Poorya has helped shaping the industry in the region, supporting authorities in understating different aspects of the industry, protecting companies and consumers, raising awareness, and educating the community on importance of direct selling as a viable economic force.
Amal Loring, Code Administrator
Focused on culture, emotional intelligence, and mindfulness, Amal has been supporting individuals and organizations since 1999. Amal's extensive expertise in local culture, EQ, organizational behaviour, and international affairs contributes to the DSA UAE mandate of the betterment of the community.
Ali Shabdar, General Secretary
An experienced executive with solid background in various industries, Ali brings in years of multidisciplinary and multicultural experience to the team, contributing to the mission of DSA UAE by raising awareness and keeping processes in order.
