General Secretary
​Ali Shabdar

​Ali is the General Secretary of the DSA UAE. Prior to joining the Association in 2015, he built a successful career as a business leader and advisor having gained extensive experience and expertise in business process, government relations, policies and procedures, and marketing across a number of industries.

Ali sits on the Board of Directors of the World Federation of Direct Selling Associations (WFDSA) as well as in the WFDSA Association Advisory Council and the WFDSA Advocacy Committee, helping the DSA UAE to grow in the MENA region and remain an active contributor to the global direct selling community.